WiFi verse QR Codes

WiFi verse QR Codes

We often get the question should we use QR Codes or WIFI to distribute our menus. Although both approaches lead to the same outcome, it helps to understand the differences to ensure that your customers have a smooth experience.   This article reviews both options and highlights the pros and cons of each.

Restaurants are being forced to find creative ways to ensure that their customers feel safe when visiting their establishment.  QR Codes have been showing up at local coffee shops, fine restaurants and hotels promising an easy way to access menus and other content.  This is not always the case as some areas provide poor cell phone reception, users are not technologically savvy enough to navigate the process, or poor menu design makes the experience totally undesirable.

WIFI menu access provides a good alternative when cell phone reception is poor and allows faster access to your content. Setting up a WIFI Guest Portal allows customers to not only access your menus or custom content but also gives them access to surf the Internet.  Many customers appreciate this access as it allows them to pass the time surfing the Internet or respond to emails while waiting for their food.

WiFi
QR Codes
Pros:

  • Easy to Implement
  • No Application Needed
  • Works on Android and Apple Devices
  • Faster Download Speeds
Pros:

  • Easy to Implement
  • Free Plans
  • No Application Needed
  • Works on Android and Apple Devices
Cons:

  • Requires Custom Router
  • Requires Some Setup
Cons:

  • Relies on Cell Phone or WIFI Access
  • Doesn’t work on older devices
  • Takes up table space

As you can see from the above chart, it’s a pretty even race with WIFI winning out due to its added versatility and faster download speeds.  Offering both services to your customers ensures that your customers can access your content whichever way is more comfortable for them.

The Maryland Department of Health recently reported that 12% of their COVID-19 cases were linked to restaurants. A study from the University of Arizona found 185,000 microbes of bacteria per square centimeter on restaurant menus sampled, making them the dirtiest item in the restaurant.

In the near future we will see digital menus become more prevalent, with more features allowing customers a tailored menu experience.  Imagine having the ability to search your menu based on ingredients, style, spice or even allergies.  Your customers are ready for the next level menu experience.  Menu2Scan.com is here to show you the way!

The word “QR Code” is registered trademark of DENSO WAVE INCORPORATED
http://www.denso-wave.com/qrcode/faqpatent-e.html

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